Responding to surging demand in the Middle East’s premium personal care market, Daao partnered with UAE-based client Mr. Al-Mansoori to launch the “Desert Rose Luxe Hair Ritual” — a bespoke hair care collection meticulously designed for Middle Eastern hair and scalp needs. Since its debut, the set has swiftly entered luxury department stores and duty-free outlets across Dubai, Riyadh, and Doha, becoming both a coveted gifting choice and a daily essential.

The region’s arid climate, intense sun exposure, and traditional head covering practices often lead to scalp congestion, dryness, and hair breakage. Addressing these challenges, Daao developed a three-step system centered on deep cleansing and intensive nourishment. Key ingredients include argan oil, frankincense resin, Desert Rose hydrosol, Usman grass extract, plant-derived squalane, and natural moisturizing factors—all formulated without alcohol or sulfates and certified Halal to align with local values and sensitivities.

Visually, the collection embodies Arabian elegance: geometric Islamic patterns meet gold-accented finishes, housed in reusable frosted glass bottles and magnetic gift boxes that reflect the region’s love for opulence and hospitality. “This isn’t just hair care—it’s a gesture of respect and generosity,” said Mr. Al-Mansoori.

Now available across all six GCC countries, the set sees peak sales during Ramadan and Eid. With cultural insight and botanical innovation, Daao has successfully translated Eastern herbal wisdom into a trusted ritual for Middle Eastern households—proving that truly global beauty speaks the language of local hearts.